YouTube Insight has helped millions of you learn more about your YouTube videos and figure out when, where, and why your videos are popular. But what if you could learn not just which of your videos are hot on the site, but which specific parts of those videos are hotter than others? What if you could know exactly when viewers tend to leave your videos, or which scenes within a video they watch again and again?

Well, in case you didn’t already know, YouTube now has an insight called “Hot Spots” that can help you with exactly this.

See Your YouTube Video: Hot or Not on Google’s blog.

On my way to work this morning I heard about him for the first time. Zakumi is the name of the official FIFA mascot for the 20101 Football in SA.

So of course my first “task” of the day was to see what Zakumi’s online presence and profile is like, keeping in mind that he was only “born” last night, 22 September. The name “Zakumi” is a composition of “ZA” standing for South Africa and “kumi”, which translates into “10″ in various languages across Africa.

Doing a Google search, I found Seattle Times to be # 1 in the results for .com and for pages from South Africa, coda.co.za was first. No PPC ads YET for either local or international search.

My next step was to see what www.zakumi.co.za/com looks like. I must say I was disappointed to arrive at FIFA.com. Yes, the homepage, not even a dediciated Zakumi page. They do in fact have a www.fifa.com/zakumi that features news and a slide show of the green leopard. Oh, wait, I see a video as well, let me have a look at it.

Well, it seems that FIFA does not like Mac’s…a pity. The message I get when clicking on the video link:
Sorry, FIFA.com videos cannot be viewed on a Mac OS.

Time to see what Zakumi’s social profile looks like online:

1. Youtube: 3 videos
2. Facebook: 6 different profiles / fan pages
3. Zoopy: nothing yet

So, all in all not bad for a baby that’s only about 12 hours old.