Tag Archives: yahoo
Tips to improve your online marketing strategy.
People use social media for variety reason. I would like to focus more in people that use blog posts, Tweets, Facebook posts or emails with the purpose of marketing a business. The content in their site, blog or Facebook page must help them engage and maintain their customers. I am going to share few points to be considered in achieving this.
Your site should be simple. Make show that you:
1. Bold important phrases to make them stand out because internet readers like scanning.
2. Keep your paragraph short and straight to the point. The maximum of the paragraph should be 3-4 sentences.
3. Organise your information and break up section using subheading for the reader to be able to scan easily.
4. Keep your sentences very short.
5. Consider using bullets.
6. Text font is also very important, I advice you to use Arial, Veranda or Times New Roman.
7. Check you grammar and spellings
8. Avoid too much punctuation.
9. Do not try to impress readers.
10 Make show that you proofread before posting.
To increase the visibility of you site. The best way to do it is to use Search Engine Optimisation (SEO). SEO is the process of improving the visibility of a website via natural or unpaid ways. Here are ways to improve you website writing through SEO usage.
1. You site must be 100% useful to the readers.
2. Place the keyword phrase within the title and subheadings where possible.
Click here for more tips. We would be happy to hear your suggestions.
Facebook – yet another mailing service… For real?
I have recently read an article titled, “e-mail faces web war” in the Cape Times, which made me think. If Facebook wants to take over emails, what will be next on their list?
vs 
Of course everything developed lately is there to make your life easier, but I am a bit skeptical about Facebook emails. Already I have so many email addresses which serves as different “folders”. For example, I would use my Yahoo account for things which I might see as spam, but would still take time to read. I don’t want to read that everyday, so I keep it on a separate account. Though Facebook gives the option of grouping your emails, I like it my way.
There are a lot of opinions in the blogosphere around the subject of Facebook’s new messaging system, most of which I have found, are negative. This counts for me as well. Yes you have everything on one platform instead of 5 different ones, but I just don’t see myself using Facebook for emails.
And what about companies who have a Facebook policy. Their employees will be on Facebook all the time and they won’t have control over what they do on it. They might think you are emailing, but you might rather indulge yourself in a game of Farmville.
And if you have a lot of friends already on your Facebook, wouldn’t it make it even more busy? Wouldn’t it end up in people abandoning Facebook? Take for example, if you have more than 300 friends on Facebook, and you have not been on Facebook for the whole day, you are not able to catch up on everyone’s statuses, and if you do, it takes extremely long! This will either end up in an “half-informed Facebooker”, or it will waste a lot of time – which big companies obviously don’t have.
Another thing I would like to point out, is the fact that you would have to send EVERYONE in your mailbox, your new Facebook email address. Imagine talking to a friend who wants to email you something: “Oh just send it to my Yahoo, Gmail, Hotmail, or work address. Or to my Facebook address.”
I might sound like a pessimist, but it’s just my opinion. I have sorted my things out through different email addresses, and that’s the way I like it. Not all in the same place, ‘coz then I will be reminded of all the other folders the whole time.
I would really like to hear your opinion, so please comment.
Also read the following articles on Gizmodo, TechCrunch, Mashable and Memeburn
Related news: Facebok drops Gmail as Find Friends option
This post was written by Lirita
Paris in April
Last year April I was in Paris and what a great time of the year to be there.
If you have the time and money, go this April, do all the tours and see the attractions and then attend ad:tech Paris.
According to their latest newsletter:
Looking to expand into the European or French market – or already there? Consider ad:tech Paris. Leading digital companies (i.e. Yahoo, Google, ad’link, Netvibes, PriceMinister, Seesmic, Ozone) come together with the most influential international advertisers (i.e. Coca Cola, La Poste, Danone) and their agencies (i.e. Avenue A Razorfish, Nextedia, DDB) to share concepts and visions; to exchange results and experiences.
I really enjoyed the topics of discussion, the level of presenters and the networking, interaction and new opportunities at ad:tech New York in November last year and can only imagine that Paris will be of the same high standard.
