Jul 25
Posted by Japie Swanepoel
No talk today, just links to some great articles from the last few days…
The Top 4 Best Facebook Practices
Facebook just posted a 40 percent increase in year-over-year traffic according to Hitwise. Here are the 4 best ways to leverage Facebook for your company.
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Oct 27
Posted by Japie Swanepoel

So, like I guess a lot of people do from time to time, I decided to see what’s being said about me online that I did not know already.
There, at no. 2 on a Yahoo! search ( in CCN.com ) I found my name linked to a hunting safari company in Namibia. Never having hunted before, though I was invited to such an “outing” in Namibia 2 years ago, I was quite keen to see what my name was doing on that site.
Well, it turns out that there is in fact another Japie Swanepoel out there, or shall I say, there was another one out there. It seems that he has moved on to wilder pastures.
My problem however: I don’t hunt, in fact I don’t like or support the idea / concept at all.
Is it possible that Yahoo! might take note of this or should I email them and alert them to the fact…
You’re right, I have a better chance of convincing Telkom to drop their broadband rates than getting Yahoo! to remove a dead man’s name from their search results in favour of one that is actually still around.
Of course, I do have Alec Erwin on my side when it comes to the Telkom rates thing…
Jan 14
Posted by Japie Swanepoel
It still amazes me to see how big international companies fail to take search engine optimisation seriously. This week while skyping with a friend of mine in Germany, he told me about his new Ford Galaxy. Of course not having seen one yet, I immediately went to the trusty ol’ Google and typed in Ford Galaxy. Great was my surprise when I did not find any Ford site in the top 20. All sites for reviews, car dealers, car news sites, etc. Having then clicked o one of those I found a model called Ford Galaxy 1.9 TDI.
Okay, now I was going to get directly to a Ford site I thought. Back I went to search and typed in Ford Galaxy 1.9 TDI. And yes, you guessed it…nothing but reviews, online dealerships and news in the top 20.
If anyone knows some-one working at Ford, preferably the marketing / sales department, please can you ask them to comment.