Tag Archives: online advertising
Why you must invest in Facebook page instead of profile for your business…
Should I invest in a Facebook profile or a Facebook page for my business? This is a question that some people ask themselves on many occasions.
I am going to highlight a few important aspects and explain why you should choose a Facebook page for your business instead of a Facebook profile.
Facebook term and conditions
Facebook’s terms of service, clearly states that “Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook. If you create a Profile for your business, it’s going to be shut down because you will be violating Facebook rules and you will lose all your friends.
Pages are the best tool for marketing.
There are a lot of differences between profiles and pages, which make pages absolutely 100 % the only way for businesses to get the most out of Facebook. You can create lots of tabs and add all your products and services on Facebook.
Analytics
Facebook pages offer insights. This will enable you to useful data that Profiles can’t give you. The data includes how many page “likes” and comments you received each day, demographic break-downs, daily and monthly activity, etc.
Disadvantage of using a profile
The user will not have to wait for you to accept their Facebook request in order for them to start interacting with you. If you use a page, once they have liked your page they can start commenting or liking your wall post.
There are a lot of advantages of using a Facebook pages instead of a profile for business. If you have a few, how about sharing them with us.
Online Strategies that can help you STAND OUT.
It is important to be that Social Media campaigns are visible to the users of the social networking sites you use. When people say positive things about your brand or services you offer, it’s great PR. On the other hand when no one takes any notice of a campaign or if people talk in a negative way about a brand, it’s very difficult for the business to eradicate online embarrassment.
When a brand is received badly in a Social Media context, the worst thing a business can do is nothing. Here are some online strategies that can be implemented to get your brand out of a sticky online mess.
1. Use Social Media searches to track what is being said about you
Twitter Search: This search tool helps you filter all the real-time information coursing through Twitter. This will also help you to be informed about what happening around you. Simply enter your business name or product and see who is saying what about you.
Social Mention: This powerful searching tool can help you track and measure what people are saying about you or your brand through the social networking sites you use, for example, Twitter, Facebook, FriendFeed, YouTube, Digg, Google Buzz, etc.
You are one step ahead if you know what people saying about you or your brand.
2. Create a plan
Planning ahead is very important because it reduces time wastage and unnecessary stress. Use your plan to identify goals and always be clear about what you want to achieve.
3. Know your target audience
Get this part right and save a lot of time and energy by targeting the people that want and need your product, not people that have no interest or need.
4. Focus on quality not quantity
Which option would you prefer here…To have 100 active followers in your social site or to have 500 followers who don’t acknowledge your work? Most of you would prefer the first option to the second one.
You also have to let your followers take control of the online conversation. Do this by giving them the information that they need the most and do not forget to keep on learning.
There is no problem without a solution.
Have you got any additional online strategies? If so, we would love to hear yours. If you like the post, don’t forget to share it.
Have you thought of joining the world of sharing?
Some people may be tired of hearing about SOCIAL MEDIA, while to some like me, it’s the sound of good music in our ears. I am always looking forward to new breakthroughs on the subject.
You might have heard or seen some companies that have achieved their goals using Social Media and maybe you’re thinking of jumping into the world of sharing. There is success but there are a lot of things that need to be considered before you start. I have been reading the blog by Denny Brown and found it very interesting. I hope it will help you in setting up a concrete Social Media strategy.
I would also like to share with you my favourite advert that shows you how your business can grow through Social Media if a good plan is implemented from the start.
Check it out, have fun and share it with your friends
Six ways to use Twitter for Marketing.
Some business men and women have realised that Twitter is a vital marketing tool for business, others are still confused whether they should use it or not. Not all businesses need to be on Twitter. If your target market is on Twitter, you must create a Twitter profile. Here are few tips on how you can use Twitter in promoting your business:
Follow the right people: This will help you connect with people who are good at networking and for sharing information that can add value to your business.
Take note of your customer’s complaints: Listen to what they are saying about the products or service that you render and respond with a good attitude. It is a good thing to keep your customer happy.
Be curious: ask questions, find out about the advantages and disadvantages of the product or service you are offering, let them know about the changes you have made.
Do not leave your follower unattended: Keep the conversation going and be always keen to answer their questions.
Be relevant: share useful information.
Do not try to impress your customers.
Feel free to add your tips.
Online in New York City
Google Mobile
The papers here are full of news and articles relating to the internet and mobile.
The biggest news of the day in terms of online was Google’s announcement to enter the mobile business in a big way. I first heard the news early this morning on Fox News and then got the details on page 5B in the USA Today.
Google announced yesterday that is is keen to work with outside developers on its Google Open Handset Alliance. This group of 34 companies aim to bring better internet browsers to the wireless phone market.
It will also bring out new internet capable phones next year.
Segey Brin on Monday said that phones today are more advanced than the computers we used 10 years ago!
Sprint and T-mobile, 2 major cellphone networks here are part of the alliance, as is Motorola and Samsung.
US internet usage
On the TV this morning, it was announced that a recent survey found that 80% of Americans are now regular online users and that the average is 11 hours per week.
TV Online
The battle is still on for TV networks to have their content available online, rather than users getting such content from Youtube, etc.
The latest site, Hulu.com is a NBC and NewsCorp initiative. It has episodes from more than 90 different TV series.
The episodes are free and feature TV type ads, can be shared, posted on MySpace and emailed to a friend.
Joost.com, from the founder of Skype, has 15000 shows from CBS, MTV, Turner, Comedy Central as well as Paramount and Sony.
