So, does SMS and MMS marketing fall within the “eMarketing” spectrum so to speak.
Sure a sms/mms is an electronic medium but do companies, individuals and marketers see it as such?
Do companies actually have sms/mms marketing strategies?
I certainly have not advised any client on such a strategy. Maybe a once off campaign yes, but that’s it.
Do we really want to go down that route with the irritation factors involved?
Sure if you are targeting low-income consumers, young adults or other niche target groups, this must be a very appealing and inexpensive way to reach your market.
Still, the user has to pay about 50 cents to unsubscribe from most MMS campaigns.
I must say I need to get my head around this and will be looking into it over the next few weeks to get a clearer understanding of it.