Whenever I log in to my Facebook account the first thing I do is go to the Facebook pages I have admin access to in order to see for any new notifications. When I logged in to my account this morning I noticed something new. I received a pop up message encouraging me to take tour of the new insights for page admins.

I immediately allowed Facebook to give me a personal tour and I must admit, I was impressed. Facebook’s new and improved insights for page admins are amazing. It’s simple and easier to understand — less graphs yet more explanations. Im actually looking forward to compiling month end reports now.

What are Insights you ask?
Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business with Facebook.

The new insights provide  more emphasis on how fans interact with the page and engage with the content. Page admins are also able to see “People talking about this” and the number of unique people who have generated content about the page. Below are few of the graphs and explanations taken from insights of a Facebook page.

The graph below illustrates the important metrics of any Facebook page. These include the total likes, friends of fans, people talking about this and weekly total reach.

The graph below illustrates an overview of how the individual updates you post on your page influence the number of people talking about your page. The graph elaborates on people talking about this, total reach and number of posts:

The graph below gives you in depth descriptions and analytics on every single one of your page posts. The graph shows the date of the post, the actual updates/posts, the reach, the number of users who engaged in the  posts, the number of people talking about the post and the virality. The “virality” column allows you to compare your different posts by showing the % of people who talked about your post to their friends after seeing it.

The graph below shows you who your fans are, where they are from and how you acquired them: