Tag Archives: email

5 Powerful Social Media Tools

For the past few days I have been researching suitable Social Media applications that will assist me managing clients’ Social Media platforms. I once recommended two Social Media tools a while back. Since change is good, we have also decided to do so and try new web tools. I came across incredible web applications and decided to share some of them with you. You can choose one (or more) that best suits your needs.

Postling

This application allows you to publish your content to the popular social media platforms, including Facebook, Twitter, LinkedIn, WordPress, Blogger, Tumblr, Facebook Photos, and YouTube. It also allows you to schedule your updates to the above mentioned Social Networks.

The exciting part about Postling is that the dashboard makes it easy to keep track of all your responses, it’s very convenient to setup and it’s affordable. They also have a free account; however, it only supports a single account, one brand and one user.

Roost

This platform supports Facebook and Twitter only. It’s a very good web application for those who manage campaigns on a regular basis. The campaign involves scheduling content over a period of time using links, status updates, quotes, questions and photos.

What makes this application unique is that they have a feature called “Circle”. Once you have created your circle and invited your friends. Rooster will alert your Circle members to share your post every time you update your profile, Facebook or Twitter pages. This application is free but only supports three publishing destinations at the moment.

Sendible

This application allows you to publish your content to any of the popular social media platforms, including WordPress, Facebook, Twitter, Blogger, LinkedIn and Flickr. The good thing about this web application is that it also supports text messaging; email marketing, analytics and multiple users and multiple accounts. See the image below some of its features that Sendible support.

CoTweet

This web application helps small and large businesses to track and analyze conversations across Twitter and Facebook in one place. It also includes a search function for any conversation about your brand on Twitter and Facebook. How is that for a piece of software? This means you are not going to be left out when people say something about you or your brand.

Yoono

Just like TweetDeck, Yoono is also a free web application which is available as a browser extension, desktop app and mobile app. The dashboard gives you the power to have all your Social Networks such as Facebook, Twitter, MySpace, LinkedIn, YouTube and more in one place.

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Six tips for using e-mail to promote webinars.

I read an interesting article about promoting webinars using email and thought of sharing it with you. Here are the six tips for promoting your webinars.

1)      Do not forget the basics.

You must include all the information that your audience may want to know before your webinar session. For example: the date, time, venue of the webinar. Make sure you also include the URL link for registration when you send invites to your recipients.

2)      Keep your content simple.

Webinar invitations should be clear and straight forward. Make sure you address all the important information that will enable your recipients know what your webinar is about.  The clearer the massage, the bigger audience you will attract to your webinar.

3)      Remind people who has registered.

It is very important to remind people who have already registered for your programme at least a week before the event and one more time the day before the event. It is advisable to include all the relevant information such as date and time and the links about programme.

4)      Use testimonials.

Including testimonials in your current invitation is an extremely significant thing to do. Clearly pin point out the benefits of attending your event. This can help attract more people who haven’t attended your event.

5)      E-newsletter.

If you didn’t manage to answer all the questions because of time limit during your webinar, you can always use those questions as the content of your email newsletter.

6)      Do not over-sell yourself.

The heading is self explanatory. If your entire webinar is focused on you, it’s going to be boring. Be creative and ask other speakers to feature you in your webinar as well.