Tag Archives: branding
Do’s of Social Media Marketing
Most of the brands have become very powerful because of Social Media. Surely, they didn’t achieve this over night or by luck. Everything worthwhile comes with hard-work and dedication. There are important Strategies for Online Media success. I am going to share Do’s of Social Media that can help you get most out of your social media presence.
Do’s
1) Planning ahead
If you do not have Social Media Plan in place it’s rare that your business will make something out of it. Why waste your time investing it on something you didn’t even plan.
No Plan = Fail… Period
2) Genuinely engaging with your audience.
This is the most important part of Social media; regular contribution relevant information to you audience make them come back to your site again.
3) Listening
Listen to what they are saying, what interest them the most, what boring them and give information that they want to read about.
4) Make sure all the Brand Networks Platforms are consistent.
If your audience are confused; you will lose them. Make sure that there is same torn and vibe in all your Social Media platforms.
5) Access your Social Media success.
You entered into Social media because you have goal to achieve right? It’s advisable to check whether you are achieving your goals by accessing you success. Check out some of the ways to access it.
6) Check your errors.
People understand that human beings make mistakes. Always be eager to admit if you make one and correct it as soon as possible.
7) Call for action.
Once you have shared your pictures or content; ask your follower to like or share and thank them when they do.
Do you have any Online Social Media Strategies? Why don’t you share…?
Six ways to use Twitter for Marketing.
Some business men and women have realised that Twitter is a vital marketing tool for business, others are still confused whether they should use it or not. Not all businesses need to be on Twitter. If your target market is on Twitter, you must create a Twitter profile. Here are few tips on how you can use Twitter in promoting your business:
Follow the right people: This will help you connect with people who are good at networking and for sharing information that can add value to your business.
Take note of your customer’s complaints: Listen to what they are saying about the products or service that you render and respond with a good attitude. It is a good thing to keep your customer happy.
Be curious: ask questions, find out about the advantages and disadvantages of the product or service you are offering, let them know about the changes you have made.
Do not leave your follower unattended: Keep the conversation going and be always keen to answer their questions.
Be relevant: share useful information.
Do not try to impress your customers.
Feel free to add your tips.
brands and branding
Okay, I dunno whether it is just lately, but I seem to be bombarded with news, information and comments about brands and branding in South Africa. Best brands, annual brand survey, brands trends, managing your brand, etc.
So, today I decided to do my own little brand survey.
The researcher: me
The sample: one
The methodology: pointing at company logos in the Sunday Times and asking the subject say who they are or what they stand for.
The subject: my 5 year old daughter, Katelyn. She cannot read yet and only gets exposed to TV when we visit family or when we stay at a hotel, etc. Yes, no TV at home.
So, 10 logos, ten answers:
Vodacom: airport
CNA: didn’t know
Virgin Mobile: gym
ABSA: bank card
FNB: money
Cape Town Fish Market: sushi place
Flight Centre: didn’t know
Standard Bank: bank
Post Office: didn’t know
SA Rugby: Springbokke
So, there you have it! Brand awareness from a 5 year old English/Afrikaans speaking girl point of view with a non- rugby watching dad without a TV and no FNB or Standard Bank accounts in the family.
