Browsing articles tagged with "ad-tech Archives - the e of Marketing"
Apr
29
2011

My take on Ad-Tech San Francisco 2011

So, now that I’m back behind my desk at the office, it is that time of reflection during which I try to remember what I learnt at the event. As usual, (this is my 4th Ad-Tech) I try to remember what really stood out as overall themes without looking at my notes. Yes, I do […]

Sep
1
2009

Advertising 3.0 : Thriving in the Age of Chaos

The keynote address here at ad:tech Chicago was by Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer at Publicis Groupe Media. It took the form of an interview by Drew Ianni of ad:tech. Rishad offered some outstanding advice and comments and below is my take / synopsis of his various comments and statements: The […]

Sep
1
2009

Ad-Tech Chicago 09

It’s day one of Ad-Tech here in Chicago. The proceedings are due to start in a few minutes. The toughest decision today is going to be which sessions to attend and which to miss. All in all I will attend 7 sessions today. They are: Keynote presentation: Advertising 3.0 Keynote round table: State of the […]