Category Archives: Advertising
Why you must invest in Facebook page instead of profile for your business…
Should I invest in a Facebook profile or a Facebook page for my business? This is a question that some people ask themselves on many occasions.
I am going to highlight a few important aspects and explain why you should choose a Facebook page for your business instead of a Facebook profile.
Facebook term and conditions
Facebook’s terms of service, clearly states that “Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook. If you create a Profile for your business, it’s going to be shut down because you will be violating Facebook rules and you will lose all your friends.
Pages are the best tool for marketing.
There are a lot of differences between profiles and pages, which make pages absolutely 100 % the only way for businesses to get the most out of Facebook. You can create lots of tabs and add all your products and services on Facebook.
Analytics
Facebook pages offer insights. This will enable you to useful data that Profiles can’t give you. The data includes how many page “likes” and comments you received each day, demographic break-downs, daily and monthly activity, etc.
Disadvantage of using a profile
The user will not have to wait for you to accept their Facebook request in order for them to start interacting with you. If you use a page, once they have liked your page they can start commenting or liking your wall post.
There are a lot of advantages of using a Facebook pages instead of a profile for business. If you have a few, how about sharing them with us.
The Digital Edge Live 2011: Digital Marketing As You’ve Never Seen It Before
Do you have a keen interest in digital marketing like us? Are you an innovator that sees the changes in the advertising industry? Are you looking to learn more about this topic from global experts? Then do continue to read this post…
Living Your Brand and Native have partnered to bring Digital Edge Live to Cape Town on 14 October 2011. The Digital Edge is an exciting weekly podcast in South Africa dedicated to all things digital marketing. The event promises to dispose of the dull and done conference format by putting the brightest minds in the digital marketing industry up against each other in the ultimate 4 hour showdown, creating a platform for clever debate!
More about the event:
Time & Venue
The Event takes place October 14 at Dragon Power Arena, 8 Stirling Street Cape Town and will feature the cream of the crop in the industry.
Speakers
Speakers include Bob Garfield (Digital Edge Live); Gavin Rooke (ISOBAR); Brent Shahim (AquaOnline); Pete Case (Gloo in the UK) and Rob Stokes (Quirk). The event host for the day is Erich Viedge, former IT Journalist of the Year and 702 Talk Radio Technology correspondent.
Content
Some of the interesting topics that can be expected include: Are we ahead or behind the rest of the world, and can we keep pace? And what indeed does the future hold for marketing in the digital space? How will traditional agencies deal with their digital foes and how will the South African telecoms scenario support or hinder online marketing?
Cost
Cost is R1550 per person, but tickets purchased before 30 August will qualify for a 10% discount. The event also includes free secure parking, coffee, tea, snacks and bar and entertainment. Native Clients get 20% discount and if you buy tickets for 5 delegates you will get a free ticket for the 6th delegate.
To contact the organizers or to book, phone 021 6716362 or email bookings@livingyourbrand.co.za.
Visit the Digital Edge website for even more details about the event, the speakers and the line-up for the day.
