The Best Social Media Platforms For Your Business: Part 1

If your company is just starting out on the Web and need to pick a few social media networks to rule over, here is our guide to choosing the best platform(s) for your business, and how to make the most out of them.


Who should use it? Everyone- from individuals to the largest multinational corporations.

What to share: start, join and lead conversations; interact directly with brands and customers.

Post frequency: multiple times per day

Twitter is the dominant democracy of the social-sharing economy. Relevancy, personality, and brevity are the keys to making your voice heard.

It’s a guarantee by this point that a conversation relevant to your industry or business is occurring on Twitter. The only question: are you part of it?

Here are some stats about twitter that will give you a better idea of the platform:

  • 320 million monthly average users
  • 1,3 billion registered twitter accounts
  • Daily active twitter users 100 million
  • Average number of followers per twitter user: 208
  • Percentage of millennials ( age 15-34) that use twitter: 29%
  • Percentage of teens that consider Twitter their favorite social network: 26%
  • 80% of world leaders that use twitter. Yes, we said 80% and the leading world leader is none other than Barack Obama.



Who should use it? lifestyle, food, fashion, personalities and luxury brands

What to share? Share visual content, including videos ( less than 15 seconds)

Post frequency: at least once a day

Instagram invites brands with visual content into their customers zone out time. Create and post content accordingly. You’ll want to experiment with your own user base and followers, but it’s likely that the best time to target your posts will be to get to your audience’s eyes during their commutes, nights, and weekends.

Here are some stats about Instagram:

  • 51% of Instagram users are male
  • 75 million daily Instagram users
  • 400 million monthly active users
  • Majority of Instagram users are between the ages of 12 to 35

About the Author: Japie Swanepoel