When landing on a website, users will scan it for content or keywords that interest or attract them. Research reveals that 79% of users scanned web pages and read only 20-28% of the words on the page, which is why there are certain rules to help you present your online content, to engage with more readers.
Rule 1: Make it useful and informative
Compile content that is relevant and of use to readers. People are always searching for information to learn something new and interesting online.
Rule 2: Small portions of information
In order to keep your readers engaged, you should not compile loads and loads of information that will bore your reader to death. Stick to short, relevant points of information that does not exceed more than 300 words.
Rule 3: Easy access
Ensure that your content is structured in a way that flows easily, with headings and subheadings. Information that is easy to navigate will provide a better user experience for your readers who will come back for more insightful information.
Rule 4: Do regular updates
Keep your readers coming back for more by keeping your website or blog updated with new, relevant content. You will retain your readers by providing valuable information that they can use.
If you would like to share any more useful ideas for presenting content on a website or blog, please feel free to comment in the box below.