Twitter Introduces the “PEOPLE YOU MAY KNOW” Email Newsletter

Like the “People You May Know” feature on LinkedIn; Twitter has introduced the same feature in a form of a weekly email newsletter, hoping to make it easier for its account holders to find people they might already know on Twitter and come back to interact with them.

The email consists of  a handful of people that you may want to follow, nothing more, nothing  less and it appears to use technology from the social summary tool Summify which Twitter acquired in January.

Twitter mentioned in a blog post that these suggestions are based on signals like who your friends follow and the contact information imported by people you connect with on Twitter.  For instance, Twitter says if several people you know follow someone, you may also know them and would want to follow them as well.

It looks like the actual purpose of the email is to get people to engage more frequently on this social media platform. If more people are on Twitter, the number of ad views will also increase which will simultaneosly push revenue.

However, if this doesn’t interest you and if you do not want these Twitter suggestions to be sent to you via email, you can simply go into your account settings and deactivate the setting.

So, what are your thoughts on this one? Do you think “People You May Know” will be helpful or what?  Let us know by sharing your comments below