Sep
18
2012

Importance of Online Research

Conducting a research for your businesses to drive sales or understand your customer base with the view of providing them with satisfactory services would prove beneficial to your business in the long run. Conducting comprehensive research can be done both offline and online, but we shall be focusing on online business research and the steps a business owner can follow to conduct an inexpensive research.

online research

Online Search Strategies
The worldwide web provides its users with plenty of information for conducting a brand/market research and this data can be classified under two broad categories namely:

  • Free visible information: This consists of all the free research materials that can be found online and one can easily consult them by typing relevant phrases into search engines or by visiting relevant sites through their urls and you would be direct to any relevant information pertaining to your search topic.
  • Paid Database: This consists of private libraries and online journals that can be accessed by either registering on the appropriate sites at a defined fee or by purchasing what you need to conduct your online research from a site. Examples of such providers include Lexis-Nexis, UMI Proquest etc. a password is always required to access them.

The Importance of Online Research
Firstly, Online research should not be confused with conducting an online survey for it does not involve directly asking a certain group of people to sample your product and provide feedback. It involves studying the natural behavior of your targeted customers or large sample group and how they interact with the services you offer. The importance of conducting a research online for business owners include:

  • Having a large information Database at your disposal: The internet provides you with every research tool available and be rest assured that all relevant commercial institution has an online presence. Therefore this helps simplify your search and save the overall costs of conducting either a market or product research.
  • A large Sample space: This factor is important for both small and large scale businesses for it give the business owner or researcher a wide variety of people/cultures to study and understand how they approach your services. A full understanding of your customers helps you meet their unique needs.
  • Ease of processing Data: Processing physical data to get the information hidden in them can be time consuming, but the use of online research tools and applications simplifies this task by reducing the possibility of human errors and saving time.
  • Finally, conducting a market research for your businesses helps you determine if there is a need for your product or services and what can be done to adequately achieve profitability for your business.

Author Bio: Purathini is a webmaster at Research Optimus. She also indulges in writing Online research and marketing related articles. For more info