Searching for products, services and information on the Internet has become a part of today’s lifestyle. With an increase in the number of Internet users from 1,150 million in 2006 to 2,265 million in 2011 as reported by the International Telecommunication Union, businesses should leverage the web to promote and market their products and services. Online marketing saves money and time. With minimal cost, companies can reach large numbers of potential customers faster as compared to traditional media. All they need is to invest their time and creativity to boost their online marketing.
Integrating a website with a blog is a perfect way to increase traffic. Businesses can attract potential customers to their website by sharing high-quality content, such as how-to articles, tutorials and their knowledge and expertise on a blog. The content should be educational and informative as many visitors are searching for solutions to their problems. A blog with this type of content will also increase the number of inbound links. Popular websites and other bloggers are attracted to a blog with relevant content and will add a link of the site in theirs. These inbound links will increase the amount of incoming traffic to both the blog and the website. As a result, the businesses’ popularity and reputation increases.
Having social media accounts such as Facebook, LinkedIn and Twitter will give owners the opportunity to promote their business to fans and followers. When visitors post feedback or comments on the wall, owners can interact with them by responding and answering their questions. This will result in a two-way communication. Nurturing this relationship will help to turn the audience into leads.
Search Engine Optimization
A search engine is an important tool for Internet users to find what they are looking for on the web. Thus, it is necessary for business owners to optimize their website to make it easy for the search engine’s bots to crawl, index and rank the site in the search results. For example, search engines favor websites that are designed using HTML and CSS, have a concise meta description and relevant keywords and keyword phrases. Implementing search engine optimization (SEO) will help a website to receive a better rank in the search results page.
When these tips are implemented, the website will stand out among the competitors in the online marketplace. Internet users are able to locate the site easily as it is ranked high in the search results. With all these efforts, the website’s traffic will increase and thus, the online marketing strategy will lead to profitability.
Ken Myers as an Expert Advisor on multiple household help issues to many Organizations and groups, and is a mentor for other “Mom-preneurs” seeking guidance. He is a regular contributor of Go Nannies. You can get in touch with him at firstname.lastname@example.org.