South Africa’s largest conference for specialist media and marketing professionals, The 4th Annual Integrated Marketing Communications Conference has just announced the latest additions to its already-strong conference and workshop line-up. Leading digital marketing intelligence global online advertising provider Tribal Fusion has joined the event’s workshop program, where its international line-up of speakers will deliver insights on the topic of “Audience Insights and Effectiveness Measures: What Works, What Doesn’t, and What’s Next”, showcasing data-rich case studies and insights around from the network’s work across the globe.
Taking place in Sandton Johannesburg on 15 and 16 October The IMC Conference is a herald for the latest in local media trend analysis and forecasting, and providing creative channels of contacting target markets. Workshop speakers will address an array of crucial industry issues to give delegates the tools and insights to execute effective, integrated marketing strategies that build brands and drive consumer conversations. The quality and experience of speakers at this year’s conference has seen a massive increase in interest from the who’s who in the industry.
The two international workshop hosts from Tribal Fusion include London-based Andrew Newman, (Global Senior Director of Insights at Tribal Fusion and MBA graduate at London Business School) and Melbourne-based John McKoy, (Managing Director of Exponential Interactive - parent company of Tribal Fusion). Both hosts boast over fifteen years of experience in their respective fields – Andrew in various strategic and analytical roles; and John in various commercial roles in the digital space.
Never has a conference been so uniquely tailored to one’s individual needs – With 16 workshops to choose from, delegates will have the opportunity to pre-select 10 to attend over the 2 days. By only selecting the workshops that best suit your communication strategy, you can ensure that you get the most value out of your IMC Conference experience.
Our local line-up of industry leading workshop hosts will be:
We believe the IMC conference is quite unique amongst the many choices offered today. Its key point of difference rests in the fact that the workshop format allows much more interaction between speakers and participants. This keeps things practical and relevant. Well done! – Andrzej Suski, Research Director – Africa, Millward Brown
For more information, please visit www.imcc.co.za, email us at email@example.com or follow us on Twitter #imcconference.
Source – Thando Kumalo*