IMC Conference sets the mark in the Mother City

LIVING YOUR BRAND proudly hosts another successful edition of the INTEGRATED MARKETING COMMUNICATION CONFERENCE at the Crystal Towers Hotel & Sp

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a on 5th and 6th June 2012.

IMC Conference, Cape Town, Living Your Brand, emarketingblogA jam-packed programme with a host of big names, keynotes and workshops could only mean one thing; a full house and an extraordinary two days of marketing, networking and communication for all delegates.

With a great line-up of speakers including, Mike Sharman(Retroviral), Neo Mashigo (DraftFCB), Christine da Silva (Neo@ogilvy), Ivan Johnson (140 BBDO), Jason Xenopoulos (NATIVE), Prakash Patel and Tim Bishop (Prezence Digital) as well as Keith Lindsay and Paul Geary (Prima Integrated Marketing)the IMC CONFERENCE attracted a number of marketing minds looking to gain more insight into various topics and trends. Delegates were given an opportunity to choose their workshops and direct a scope of questions to the speakers prior to the conference via Twitter; allowing for a tailor-made conference for all who attended.

Jaco van Zyl, Head of Conferencing at LIVING YOUR BRAND said; “We are so thrilled that the IMC CONFERENCE was so well-attended and it’s a great testimony that the IMC CONFERENCE brand is reaching new heights within the marketing industry. Our team are even more inspired after the conference and promise to make every year a bigger and better conference than the last!”

Apart from the interesting and relevant content throughout the two days, LIVING YOUR BRAND pulled out all the stops when it came to the planning and implementation of the conference. With a surprise visit from Oude Meester who handed out their famous Franklin cocktails to all delegates, as well as prize give-aways from Vodacom, including two IPad 3’s; the LIVING YOUR BRAND team produced an impressive local conference with world-class flair.

Another highlight of the conference was first-time keynote speaker, Suhana Gordhan from Black River FC who shared a memorable and thought-provoking presentation about “How to be good parents to our brands.” –a well-received message that highlighted similarities between parenting and brand marketing mistakes.

Prakash Patel, CEO of Prezence Digital who presented his keynote with Marketing partner Tim Bishop said “I just wanted to say thank you for setting up a world-class professional conference in CT. We were very proud to have been part of it and we look forward to being part of future initiatives and Joburg.”

Kevin Welman, Managing Director at Fleishman Hillard alsoadded, “I wanted to commend you on your perfect organisation of the conference,everything just works, things run on time, equipment works, rooms are set up etc. Well done, I know how difficult it is to get every part working perfectly.The audience was great, such a difference from the normal crowd at a conference. They were engaged and switched on.”

Delegates also enjoyed the variety of topics and the overall conference experience including Gila Jacobs ,Product and Marketing Support Specialist for Metropolitan International, who said, “I really enjoyed the conference and was pleasantly surprised at the superb organisation and roll-out of the event. Well done.”

Next stop for the IMC CONFERENCE is the City of Gold (Johannesburg) on the 15th and 16th October 2012. If you’re tired of attending the generic marketing events that all have the same format and topics, then the IMC CONFERENCE is for you.This is the perfect platform where you can gain more insight into the South African Marketing Industry and take away something new and relevant that you can use in your daily craft. We guarantee that all delegates will leave the IMC CONFERENCE with all the right tools for their trade.

The Johannesburg Early Bird Special is still on so get your tickets today!

For more information please visit the official IMC CONFERENCE website or call the LIVING YOUR BRAND team on 021 180 4111. You can also subscribe to IMC News for all the latest updates, news and feedback.

Source – Amber Pearson*