Living Your Brand begins the new year with a bang

Cape Town based Event and Marketing Agency welcomes 2012 with a line-up of exciting events and conferences.

IMC Conference, IMCC, Marketing, Communication, Cape Town


With an impressive and busy start to the New Year, LIVING YOUR BRAND (LYB) has exceeded all expectations and continues to prove that dynamite really does come in small packages.

In what is deemed to have been the event of the year, LIVING YOUR BRAND proudly hosted the South African Presidents Birthday during April; together with his children and the Jacob Zuma Foundation. A great celebration was had by all and the LIVING YOUR BRAND team were honoured to take on such an important role.

LIVING YOUR BRAND was proud to represent Microsoft Lync at the recent Sharepoint Conference held in Johannesburg in February. With Microsoft Lync being one of the key sponsors of the conference, LIVING YOUR BRAND created a simple yet effective networking space in the ” Microsoft office”, with a 3D back drop, comfortable seating and meeting area that set the scene and allowed the client to interact with the delegates.  The LYB Events team also looked after the Microsoft brand at the Kathea Road show, which was hosted in Johannesburg, Cape Town, Durban and Port Elizabeth, with over 400 people attending the road shows. International guest speaker Ismayeel Syed, Chief Technology Architect of Aviva’s, entertained guests with his presentations throughout the week.  Jacobus le Roux, Events Director of LIVING YOUR BRAND said, “We are thrilled to have such a great, innovative brand to work with. Microsoft Lync has given us the opportunity to think out-of- the- box and create events and brand activations that allow everyone to interact and network, which is what the brand is all about.”

The LYB event team also welcomed Lanxess to their client list who treated their clients to a ground breaking ceremony for the new CO2 Plant that Lanxess are currently in the stages of building in Newcastle, Kwa-Zulu Natal. The event was attended by Lanxess staff, V.I.P members of the local community as well as the German Ambassador and the Newcastle Mayor. Guests enjoyed an array of cocktails and canapés while watching two performances from the Zamani Dance Studio, a local talent that has taken the country by storm. The event was a great success and the LYB team are looking forward to the next venture with Lanxess.

LIVING YOUR BRAND are currently organising their annual INTEGRATED MARKETING COMMUNICATION CONFERENCE that will be hosted in both Cape Town and Johannesburg this year. With a jam packed programme filled to the brim with workshops, keynotes, guest speakers and much more, LIVING YOUR BRAND are pulling out all the stops for the 2012 INTEGRATED MARKETING COMMUNICATION CONFERENCE editions and seats are selling fast.  Jaco van Zyl, Head of Conferencing for the Agency said, “This is a conference with such great networking and learning opportunities and if you’re based in the media, marketing or advertising industry you should make a note to be there. There is something for everyone!”

Daniel Marcus, Managing Director of LIVING YOUR BRAND added, “Coming up to our second anniversary on the 1st of May, I am delighted to see how rapidly our brand has grown. We are working with companies that we only dreamed of working with just two short years ago. The success of the company is owed to the incredible team I work with and the passion they have for our brand.”

For more information please visit the official IMC Conference website www.imcc.co.za or connect to www.livingyourbrand.co.za for all other LYB enquiries.

Source: Amber Pearson