Since the launch of Foursquare and Gowalla, location-based applications has become quite popular to digital tech junkies. But now, Facebook wants to join in.

Information has leaked that Facebook is set to roll out location-based features for users and brands as soon as this month. This will enable you to not only share your thoughts and feelings, but also your location (via your smartphone’s GPS). According to CNN, Facebook CEO Mark Zuckerburg dodged questions on the subject at a recent news conference.

Many debates has risen from the fact that Facebook is already struggling with privacy issues and that sharing your location will definitely not help with that. But if Facebook succeeds in bringing this app to their user base of 400 million people, it could take “location” or “place” features to the next level!

According to AdvertisingAge, McDonalds will be the first to use this feature, enabling clients to “check in” by updating their status while adding the product that you are buying into the post. When you think about this, it may open many doors for restaurants and other Fan pages, as the example of McDonalds will post a picture to your wall post, marketing that specific product.

But maybe this feature will make Facebook less social. You surely do not want to have your whole wall and updates full of a company or restaurant’s advertisements. and while you may like that, your friends may not.

Would you mind checking statuses of your friends eating McDonalds? Or would you rather want that to be on a fan page or on the TV? Are Facebook making the mistake of their life?

Sources: AdvertisingAge, Mashable and SciTechBlog

I found it so amusing that there are so many people who are advertising the vacancies that they have within their organisations on Facebook.  It is almost as if the millions of people who do not have access to a computer does not stand a chance for jobs these days.

I have seen the ‘DM me’ messages on Twitter quite a bit, but never really took the time to read them.  The day that I eventually started reading them, I realised that if you do not have access to a computer then basically you do not have access to much.  Organisations have realised that they can now, using the correct mediums, connect with the right person for the job faster than having to go through the motions of years gone by.

Why I found it amusing is that I am personally aware of people who buy newspapers on a Wednesday and Monday looking for career changes or better jobs. Had they bothered to look on Facebook, they might have been pleasantly surprised.

This got me thinking however, if you are not following the right people how will you come to know that the job is out there?  Are these channels really all that effective or is it just a shot in the dark as any other advertisement?  It comes down to the same old: ‘it’s who you know’, or in this case, who you follow.

Speaking of Twitter, it would seem that this has become a way to ‘meet’ people as well.  I had quite a good laugh when I first heard ‘Follow me’ by Sean Kingston Featuring Shaun Paul, if you ever come across this track do give it a listen.  We all have been using Twitter to get our brands to people and there are others who are making a different kind of connection.  Think about it, eternal happiness could be a RT away.