Monthly Archives: April 2010

Twitiquette

If you use Twitter and other social media platforms on a daily basis, you sometimes forget that the people out there might not receive the message as you wish. As with many other ways of communicating, there are always the risk that the message you want to communicate may back-fire on you.

That is why creativeboom thought it would be a good idea to create Twitter Etiquette so that you know what to watch out for:

Don’t just lurk
So you’ve signed up for an account, you haven’t yet tweeted anything but you’re hoping people will follow? If you don’t have anything interesting to say, how can you expect people to notice you? Start getting active on Twitter and engage with people.

Short and Sweet
Twitter allows you to post tweets that are no more than 140 characters long. It aims to keep things simple. Try to keep your tweets that way. Keep things clear and concise. Equally, don’t overuse the @ reply function. Get your message across without waffling.

Watch what you Tweet
Everyone can see what you tweet, including your boss, work colleagues, family and friends. And once it’s put out there – it’s there forever.

Don’t go overboard
If you’re tweeting all the time, people will just get turned off and stop following you.  Try to listen to what others are saying as well and go for quality rather than quantity.

Follow Me, Follow You
Don’t go mad and follow everyone you possibly can. Try to keep a balance between the number of those you follow and the number of followers you have. If you follow 1,000 people but only have 50 followers, people might think you’re a ‘spam bot’ and will therefore avoid you like the plague.

Accept the Good, the Bad and the Ugly
Twitter is a public social network, so it’s inevitable that people will say whatever they like, whenever they like. Accept that not everyone will like you or your tweets and you will receive some negativity from time to time.

Spring cleaning can be good
Every now and again – go through the people you follow and review whether they are useful or interesting to you.

Don’t be selfish
Tweeting constantly about yourself and your business is just going to alienate your followers. Help others to grow their businesses and raise their profiles. Twitter supports the new business world of sharing and collaboration, so keep that in mind when tweeting.

Be Generous
Use opportunities like #FollowFriday to be generous to your followers and those you are keen to connect with. It’s an effective way of suggesting interesting Twitterers to others while gaining you brownie points in the Twittersphere.

Don’t Drink and Tweet
Twitter is so easily accessible, it’s no wonder many of us have tweeted when under the influence of alcohol. Not a great idea. Particularly as you’re tweeting to the world and your tweets could get embarrassing.

Keep certain things private
DMs or Direct Messages are perfect to retain a little discretion on Twitter. They’re great for those more personal tweets, ones that you’d rather the entire world didn’t see.

What’s rude in real life is rude on Twitter
Passive-aggressiveness has no place in the real world and the same applies on Twitter. Rude, sarcastic or underhanded tweets should be avoided at all costs.

Ignore the snobbery
This fascinating sub-culture has its own society and class system, meaning there are some real snobs lurking out there. Accept that some people will stop following you if they think your tweets aren’t ‘good enough’. Ignore the snobbery – it’s nothing to take personally.

Being vague is wise
If you’re going to a party, it’s best not to tweet about its time, location and dress code. Equally, be careful about revealing your location too often on Twitter. Twitter is public and that means everyone can see.

Celebrities are not your friends
Never address celebrities you are following as though they’re your personal friend.

Symbols, Smiles and Kisses
Not everyone will appreciate a kiss or smiley face at the end of each tweet, while others would expect no less. Think of the context and the person you are tweeting to. Make yourself a Twitter chameleon and adopt your tweets accordingly.

Corporate Stuff and Nonsense
Leave your suit and tie at home. Twitter emulates the new business world. Show your personality, have fun and engage. Keep things professional only in the sense of respecting others and following these etiquette rules.

So next time you are on your tweet-road, think before you click that "tweet" button!

For full article visit creativeboom

Your position matters

We have always been interested in where others are and what they are doing, especially those that are closest to us.  Tracking systems have been designed so that you are able to see where your car is at all times.  We are able to track cellphone numbers, and some of us even make the effort to track our loved ones down, the old school way.

Entrepreneurs have used this fact and have designed applications that help us to take advantage of this constant need to know where people and things are.

Foursquare is an application to allow people to have their friends know where they are and what they are doing.  You need to check in at locations and you can leave tips and things that you think others should do,  you can even construct a list of things that you would like to do.  It even has a bit of an advantage for organisations who would like to promote the area that they are in as well as their own establishment.  Foursquare will be a great tool for travellers to have during their visit to South Africa in June.

Now a game has been designed where your location matter.  Legends of Echo is a gaming application made for the mobile.  It is a multi-player game and you can log in from anywhere and challenge others in the area, and even chat to others that are on line.

To think that it all started with putting a GPS on your phone and a tracker in you car. 

eMarketer is at the AdTech conference

Geoff Ramsey, CEO and Co-Founder of eMarketer, is one of the speakers at this year’s AdTech Conference in San Francisco. eMarketer is an online business that takes reports, statistics, news, etc. and puts it into detailed articles that is used in many news organisation and business publications. It is considered the world’s leading provider of internet statistics and delivers the business intelligence you need at a price you can afford.

Founded in 1996, eMarketer has become “the first place to look” for unbiased research and trend analysis on digital marketing and media (source).

Geoff Ramsey will be speaking about how you can keep up with digital marketing’s rapid growth by looking at trends of four hot San Francisco companies and discussing why they matter to digital marketers.

KLM Shows How to Use Social Media During Ash crisis, and Air France How Not to

This is a very good example of how to use Social Media to your advantage; as well as how it can affect you negatively.

http://blogs.gartner.com/jeffrey_mann/2010/04/18/klm-shows-how-to-use-social-media-during-ash-crisis-and-air-france-how-not-to/

TIP: If you cannot keep your different platforms up to date, rather not take the time to create that platform.

Having his say at the Ad-Tech conference

jamie_cohen70On 19 April, the Ad-Tech conference kicks off in San Francisco.  The three day conference will be focusing on the concept of online marketing, who to communicate with and how to reach your target audience.

One of the speakers at the event, Jamie Cohen Szculc – the chief marketing officer for Levi Strauss & Co will be speaking on the new global take on marketing, and basically taking a look at using social media for marketing and how do we deal with the transformation.

Jamie has his bachelors degree in civil engineering, but has more than 20 years of international experience in consumer products.  Before working at Levi, he was the chief operations officer for Kodak’s consumer business. 

Jamie is also the director and co-founder of TechnoCorp Energy, a company dedicated to research and development of renewable energy.

Japie is off to San Francisco but will have all the updates and trends once he gets back, so watch this space.

But let’s not wait for Japie to come back.  What’s your take on Jamie’s topic?

eBook on eMarketing

All you need to know about marketing on the web from Gas Street Works eBooks

Convert Me

Social Media as a News Source

A while back the only way breaking news stories were conveyed, was through Newspapers or word-of-mouth. But lately, we communicate these stories through means of social media.

Applications such as Twitter and Facebook creates an informative environment where you can get up to speed on what is happening where. Twitter for example, has become a means of delivering breaking news stories.

An excellent example of this is when Julius Malema, ANC Youth League president, kicked out BBC journalist Jonah Fisher at a media briefing. Almost immediately Twitter was flooded with quotes and links. Jonah Fisher’s tweet “Forced out of ANCYL meeting and called a bastard by Julius Malema. What did I do? Pointed out that he lives in Sandton…” was retweeted numerous times.

Facebook also serves as an example after the death of AWB leader, Eugene Terreblanche. A series of groups and pages followed a day after this murder:

ET This is evident as to how social media affects society, by informing them of the latest happenings. One of the things my Media Studies lecturer taught me, is that an article has to be punctual. But in the world of social media, news has a relevant time span and reaches the audience so much quicker. Whether this is a good or a bad thing, is debatable. 

For the social butterfly

Microsoft has launched a new phone aimed at the social media addict. Check out the video to see what the campaign is all about – A NEW WAY OF MARKETING

For the rest of the story, click here

Taking the Social out of the media

An interesting thing or rather trend is emerging, you would not really realise it until it is pointed out.  Social media, though it is used to keep in contact, the who, what and where is changing.

It is a know fact that more businesses are realising the benefit of social media.  Fan pages are set up on Facebook allowing the fans of a particular business or brand to follow and to stay up to date and in the know with regard to their comings  and goings. 

The problem with this is that the point of social media is to get in contact with your relations and stay in-touch. According to David Armano one of the biggest social trends for 2010 is that people will be hiding the updates from these brands, basically side stepping the purpose of the whole exercise. 

This could lead to social media  having streams of people using the same media for different reasons and these streams hardly ever crossing.  Businesses will be using social media for networking and the individual will continue using it for personal communication.  Though this is currently the case to a certain extent, it will become a set way that things are done.

Another interesting list I stumbled upon is by a lady called Ravit Lichtenberg, and just like David, she sees social media on the mobile as the next big thing.

It would be interesting to keep an eye on social media, if these lists are anything to go by, then its time to sit up because things are going to change quickly, as all things cyber tend to do.

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