Room 160 at the ICC in Cape Town was packed yesterday as Ad: Dynamo set an opportunity for the advertising and online industries came together to discuss the direction that their industries are going and how they have become dependable on each other.

Leading the discussion was Marc Ashton from Bundublog.com, followed by Nic Haralambous for SA Rocks.co.za, Justin Hartman  the MD of Afrigator and Sean Riley the CEO of Ad: Dynamo.

The discussions ranged from the reasons to blog to how to get your blog started and even the financial  benefits, and sometimes the lack of it.  All discussions was for everyone that had a blog and those that are thinking of starting  one.

The speakers were perfect for this particular discussion, as they did not even attempt to romanticize blogging but gave the hard facts and had proof to back it up. Both sides of the coin was shown and the debates around the different views that the bloggers had was rather entertaining to watch. This showed not only the passion of the bloggers but also the knowledge that they have gathered.  Very interesting.

Blogging has become one of the best ways to communicate with the any audience, because like Nic said, “Write about your interest, because out there is someone guaranteed to be as screwed up as you are.”  Something that we need to keep in mind when writing a blog.

Overall, it was a rather interesting and entertaining afternoon and if you were there you were sure to have walked away with a lesson or two learnt.