The thing about making marketing on the internet more effective, this is from the point of view of a consumer, is that the information needs to be interesting and not boring.  It may seem as though I am repeating myself but there is a huge difference.  For example, I was reading an article a while back about the growth of the internet and how it has become a part life. To me it was a very interesting topic and it was well brought across.   The article was interesting and the point of the article was clear, but the thing is that it carried on for far too long. After a bit of reading it was almost as if I was reading the same thing over and over and that was where the whole thing became boring and lost my attention.

As a consumer you want to know what you want and if you don’t, you want to have clear indicators to lead you in the right direction.  The thing is that there are so many confusing sites and though we ‘navigate’ them we are just playing around hoping that we find what we are looking for.  A site that is direct and clear makes one feel that you are in control and you feel good about using the internet even though you know that the whole thing has nothing to do with how you did what you did.

So back to my point, people use the internet because it is easy and convenient not because they feel like reading and the library is doing stock take.  You get what you need and the rest is left for the next person to come along.  Reading a blog is to get away from the conformity of the news and the media, getting things from a different point of view and to make things a bit more interesting, people just tend to get too carried away with the whole thing.

The whole era of the internet is make things work and that is the long and short of it.