CBS Mobile simplifies news hunting on the Mobile Web

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Wouldn’t it be nice if you could find interesting things to read on the mobile Web much more quickly and easily?

Now, CBS Mobile says that it has just the feature on its mobile WAP site to help readers dig deeper into mobile Web sites and to find the stories they want to read much more easily. The media giant has partnered with a company called Aggregate Knowledge, which sifts through click-histories of every story on the site and looks at users in aggregate in order to find patterns in those clicks so that it can recommend the most relevant Web content based on what other people with similar tastes are reading and clicking on.

See CNET for more

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The Loeries are now open…

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So, the Loerie entries for 2008 are now open!

If you’re interested in entering an online entry, you’ll find those under the EXPERIENTIAL category and in the digital section.
This from their website: www.theloerieawards.co.za

Digital (judged by a separate specialist panel)

1. Website
2. Microsite
3. Email
4. Mobile (including cellular, PDA, handheld device, etc.)
5. Viral
6. New in 2008: Applications (Including CD-Rom, corporate presentations, kiosks, installations, downloadable desktop widgets, active desktop screens, and intelligent applications connected to the internet)
7. Digital Mixed-Media Campaign (including a minimum of three digital elements)
8. Digital Crafts (including CD-ROM interface, microsites, banners, website interfaces and navigation)

so, last year I closely watched the number of “digital” entries and as a % of overall entries.
Let’s see what happens this year….