Monthly Archives: June 2007
Spot that Loerie
and I am not talking about the Knysna type but rather the Margate ones!
So, after all the online brainwashing ( thanks to Biz Community )I have finally succumbed to the pressure and decided to see what all the fuss is about.
No, I did not enter for any category (that’s if you don’t count the entering of my credit card in the car, hotel, banquet and airline categories to actually be there).
The “festival” seems to be a good opportunity to learn more about the industry, its people and their ways. See below and The Loerie Awards for more.
FESTIVAL WEEKEND PROGRAMME:
| SATURDAY 28 JULY | ||
| WHAT’S HAPPENING | WHEN | WHERE |
| beach sports | Throughout the day | Margate Main Beach |
| Put your feet up and watch award-winning, Non-stop advertising showreels from around the world all day Saturday and Sunday (Margate Cinema). | 10h00 – 22h00 | Margate Cinema |
| Be seen sipping cocktails at the Vodacom VIP Lounge overlooking the Indian Ocean (VIP ticket holders only) | noon to late | Margate Hotel |
| Do some work and be a talent scout at the Miss South Coast Beauty Pageant | 11h00 | Margate Main Beach |
| Everyone wants to be at the Velocity Pool Party (by invitation only) | 12h00 | Margate Sands |
| Soar to new heights at the Papersmith & Son paper aeroplane competition | 12h00 | Loerie Laan, at the DJ Tower |
| Even the kitchen sink comes out for the Margate Street Parade | 16h15 | Loerie Laan, leading guests to the awards venue |
| Media24 brings you The Saturday Loerie Awards Ceremony. Featuring Design, Advertising Print and Outdoor, Experiential print media, and Student winners. Pre-drinks and Tapas will be served from 16h30. | 16h30 – 21h00 No Entry after 18h30 |
Taxis will leave from the Margate Hotel to take guests to the award venue. Alternatively you can take the steep walk at a slow pace. |
| Media24 serves “Boeries at the Loeries” | 21h00 | On the streets of Margate |
| Get back to town for the Official heat Afterglow Party, including VIP area for VIP ticket holders and gold winners. | 21h00 | Backline Nightclub |
| SUNDAY 29 JULY 2007 | ||
| WHAT’S HAPPENING | WHEN | WHERE |
| If you can still swing a club on Sunday morning, show us your mettle at the Loeries 18 holes to glory at San Lameer. | 08H30 | San Lameer Country Club |
| Put your feet up and watch award-winning, Non-stop advertising showreels from around the world all day Saturday and Sunday. | 10h00 – 22h00 | Margate Cinema |
| Be seen sipping cocktails at the Vodacom VIP Lounge overlooking the Indian Ocean (VIP ticket holders only) | noon to late | Margate Hotel |
| SABC Inter-Agency |
11h00 – 18h00 | Margate Main Beach |
| SABC brings you The Sunday Loerie Awards Ceremony. Featuring Integrated Campaigns, Radio, TV, Online Advertising, and Experiential electronic and digital winners. The Young Creatives Award will be presented on the Sunday evening. Pre-drinks and Tapas will be served from 16h30. | 16h30 – 21h00 No Entry after 18h30 |
Taxis will leave from the Margate Hotel to take guests to the award venue. Alternatively you can take the steep walk at a slow pace. |
| Catch a Taxi or run down the stairs and get to the SABC Street Party, including VIP area for VIP ticket holders and gold winners. | 21h00 | Margate Beachfront |
Of course, being a self-employed small company guy, I am not going there just for a jol! Why should I pay just to party in Margate?
So, I really hope to network and come back with insight, new contacts and maybe a lead or two.
So, if you’re gonna be there, let’s meet over a “creme-soda” and talk some “business” or I am dreaming….?
Planning to be in Chicago next month?
If so, pop in to the ad:tech Interactive Marketing event from 31 July to 1 August.
Topics to be discussed / presented include:
- Extending Your Reach With Affiliate Marketing
- Gamer Nation: Exploring Advertising Effectiveness in the Gaming Ecosystem
- Multi-Platform Marketing
- Cutting-Edge Targeting in a Multi-Platform World
- Redefining Search to Realize Its Full Potential
- Bridging the Digital Divide: Growing Online Brand Advertising Dollars
- Actions Speak Louder Than Clicks: Exploring the New Laws of Relationship Marketing
- The Empowered Consumer: Are We Losing Control of Our Brands?
- Publishing in the Digital Age: Feast or Famine?
- The Next Big Thing: Is Advertising Really the Solution?
- eCommerce Marketing: The Art of Customer Acquisition
- The Path to One-to-One Marketing: The State of Behavioral Targeting
- Aha! – Igniting Your Creative Spark in the Digital Age
- Viral/WOM Marketing: Luck or Skill?
- Search + Video + Contextual Targeting: Is the Holy Grail Upon Us?
- Managing the Power Shift: Consumers, Content, and Control in a Digital World
The same organisation hosts conferences around the world throughout the year. I plan to attend their November one in New York.
see: www.ad-tech.com
