By now we’ve all heard and read MANY times how new media, internet, mobile, digital and whatever else you wish to call it is making inroads in all spheres of business, media and life in general.
On my way back from Jhb on the plane last night I decided to see how much press these mediums are getting in the Financial Mail, Europe’s leading daily newspaper.
This is what I found:

• Front page: right beneath the title: Niklas Zenntrom: Views from the top. Video on ft.com, Page 10. (it had a photo of Niklas as well as a skype logo)
• The first snippet in the left hand column on the front page, called News Briefings, read: Google faces privacy concerns in Europe. It then has 6 lines of copy with references to page 13 and page 9.
• Under Observer on page 8 there is a story, Humble Pie, about how Dell is backtracking on its policy to only sell direct, now that Dell PC’s will be sold at WalMart. There is also an article Rough Start, about internet telephony company, Vonage, and how its former CEO is getting paid out millions on dollars.
• On page 9 is an article, Google’s search policy puts the user in charge. It explains how Google lets the user decide whether they wish to opt-in in order to get personalised search results. The article was written by Google’s global privacy counsel.
• Page 10 has an article, Users spoilt for choice that talks about how in today’s business environment and shortage of space the laptop is the perfect fit.
• Also on page 10 is an View from the top interview with Niklas Zennstrom, co-founder of Skype. At the end of the article it also refers the reader to an url, ft.com/view where the video interview of the article is available.
• Page 13: EU Probes Google’s grip on data. This is the story about concerns over Google’s breaching of privacy laws and 2 year storage of private data.
• Page 16: Studios striving for web visibility. This is about how the big Hollywood studios are using the internet more and more to market their movies. MySpace was used extensively by the makers of Tranformers.

Besides these articles, every major story in the paper has a link to the relevant section on ft.com where more can be read about that specific topic.
All in all, it seems that this publication is quite “taken” with the digital domain.