Monthly Archives: February 2007
The reasons I blog
Still on my quest, yeah, I know…
So, surfing between 11h00 tea and lunch this morning, I found the blog of Guy Kawasaki, Managing Director at Garage Technology Ventures, http://blog.guykawasaki.com
where he lists his reasons for blogging:
- To increase the likelihood that “two guys/gals in garage” with “the next Google” will come to Garage for funding.
- To help companies and people that I (a) like, (b) have sometimes invested in, (c) am sometimes advising publicize their products and services. This is also known as “alignment of interest” as opposed to “conflict of interest.”
- To be able to tell Web 2.0 entrepreneurs how full of shiitake they are if they think that advertising is a slam-dunk business model. Essentially, a Web 2.0 company would have to be 10,000 times better at selling advertising than me before it gets interesting.
- To test ideas with ” reality checks” . How many guys have 30,000-person focus groups?
- To tap the “wisdom of the crowd.” For example, ideas for my next book. How many guys have 30,000 people providing new-product ideas?
- To make meaning and fulfill my mantra of “empowering people.”
Okay, some pretty rich reasons. Well, as for now I don’t have 30 000 readers but I would still like to think that:
- The odd person may actually buy my book, the e of marketing after having read some of my blog posts.
- some of my posts benefit some individual somewhere
- that maybe some-one will actually ask me to advise them on eMarketing and in the process make some small contribution to my adsl account.
- I may learn a lot! That’s really why I am doing it. The more I write the more I learn. The more comments I get, the more I can learn from others as well.
Do you blog?
W H Y ?
The Budget and eMarketing
What on earth can the national budget, to be announced tomorrow, have in common with the internet, online business or even eMarketing?
The answer: I just dont know.
The fact is however that the budget affects every individual and business in some way, so surely it must have an impact on those doing business via the internet as well as those making their living from the internet.
We have all heard the facts:
- a R 30 Billion budget over run
- Money allocated to major infrastructure projects has not been spent: shortage of skills and natural resources
- Increases in housing, education, policing, etc.
So, where does it leave us: the people that make our living from the internet or use the internet as a marketing or sales tool or as a major sales channel?
One thing that is true is that the government is taking e-learning, e-government and collecting taxes via the internet seriously.
That could mean more work for internet companies, a greater understanding of the medium by all and maybe a greater commitment of the government to roll out internet to those people is small towns, rural areas, schools and generally less privileged people.
Let’s hope…!
