The Apple brand, and no not the one that keeps the doctor away, is one if the ‘must-have’ items for a regular computer user. These days anything that has an ‘i’ before its name is a must have for all, even those that are not even old enough to understand the concept.
One of the things on the lips of all the ‘geeks’ is the Ipad, set to be released internationally on the 3rd of April 2010 and it’s a rather anticipated release. Pre-ordering can be done at Apple’s online store as of the 12 March 2010.
Though this is all fine and dandy, a few weeks ago Apple had announced that they have discovered that a few of their supplier factories have been using child labour in the production of the ipod, iphone and the mac’s, along with some other administrative problems.
The PR in me says that it is a good move to have exposed the situation before the media made a huge story thing of it and it had a negative effect of the company. It shows that people can trust the brand to keep them up to date and that they are transparent even with the bad stuff.
The sceptic in me however says that there is something not all that above board with the whole story. Surely Apple had to have done their homework, I am sure that this is not the first time that the factory has done this. Apple fans/supporters say that this is not at all the fault of Apple, this is the way that things are done in Asia and does not in anyway relate to the values of the company. So okay, give the company its due, it did not know what was going on, but in the state that the economy was and is recovering from, saving a few thousand on production would make things a little easier.
This really should have ones mind wonder with regards to the production of all the Apple products, including the soon to be released iPad. Perhaps they are innocent in this whole ordeal but there is no real way of knowing for sure. We need to keep our eyes glued on Apple as what they are going to do now is not only important for their reputation but important for the problem as a whole




Why do they call it “Fast Foods”? Because it’s food, fast…